Time is a business asset. It flows to fast. It costs. The statistics tells us the customers spend little time on reading. Messages the companies deliver must be concise and precise. The concrete content attracts the clients’. It fosters the perceptions of brand. The content piece has to be precise and concise. Defined messages value. They cement the brand. The content provision has to be straight to the point. The clarity matters. Clear messages increase trust between the Business and the client.